Programs are customized to a client's needs and are planned and developed through discussions with the client. They stress application and are designed to build enthusiasm and commitment. Audience size can range from a few selected executives to several hundred participants, depending on objectives.

      Program length typically ranges from one day (or less) to five days. A variety of pedagogical approaches can be employed: lecture/discussions, computer-based simulations, role-playing exercises, video illustrations, case analyses, idea management processes, and application workshops. The client's objectives determine both contents and teaching approaches.

      Specific programs usually include one or more application workshops in which participants apply proprietary Arrow approaches and techniques to products and services of their organization. These workshops provide participants with solutions for specific marketing problems they are facing such as identifying key target segments or determining competitive advantages. Clients find these approaches also develop teams and build ownership of strategies. The application workshops can be sequenced so that participants develop a business plan as they work through a program.

      Programs can be constructed to cover a wide range of topics or to focus in depth on a single topic, depending on the client's objectives. Follow the arrow for a catalog of programs frequently conducted for clients.

      Members of the Arrow Group serve as contributors or facilitators for project teams. As contributor, the Arrow Group provides expertise in the areas of marketing and international business for resolving specific strategic decisions such as those concerned with branding, strategy formulation, new product launches, market entries, positioning, pricing, communications, sales management, and reorganizations.

      As facilitator, the Arrow Group conducts idea generation and development sessions for management teams. These sessions are designed to examine and solve specific business problems. Not only does this process frequently lead to a solution, it also develops commitment to that solution by all team members.